The hottest electronic labels have entered the gol

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RFID (radio frequency identification, commonly known as electronic tag) is a non-contact automatic identification technology. In the retail industry, RFID is regarded as the terminator of barcode. In 2005, the electronic label application storm is hitting the Chinese market

independent intellectual property rights accelerate research and development

"in the next few years, there will be more than 1 billion pieces of electronic labels in China every year. It is urgent to speed up the research and development of electronic label products with independent intellectual property rights and in line with international standards." At the first RFID Application Exhibition and China Summit (spring 2005), Zhang Qi, director of the Department of electronic information products management of the Ministry of information industry, made a resounding speech

According to Zhang Qi, the focus of China's electronic label work this year is to establish a national working group on electronic label standardization, speed up the formulation of product standards, and actively participate in the development of relevant international standards. It was also revealed that at present, more than ten ministries and commissions in China have jointly carried out the preparation of RFID white paper to support the establishment of d-npc system, an electronic tag coding system with independent intellectual property rights in China

"this is the first time that officials of the Ministry of information industry welcomed the purchase in public after the national standard working group was suspended, saying that they would establish a national working group on electronic label standardization." Insiders commented. In fact, as early as February, 2004, the working group of China's national standards for electronic labels has been established. The group is organized by China National Standardization Administration Committee and is responsible for drafting and formulating a number of national standards on electronic labels in China. According to the original plan, the working group will issue independent national standards for electronic labels at the end of 2004. However, at the end of 2004, the national standard working group of "electronic labels", which was formally established less than 10 months ago, was suspended for various reasons

there have been many conjectures about the "early termination of the mission" of the working group. One of them is that it is difficult for relevant institutions to make decisions on the choice of national standards in the process of formulating standards

it is understood that there is no absolutely unified electronic label technical standard in the world at present. The United States has an EPC standard, and Japan has a uid standard based on the fact that u needs a large amount of flame retardants for fire extinguishing code platform even in extremely high temperature range. South Korea has also formulated its own national standard. It has been a major problem in the formulation of electronic label standards in China to which standard to approach

According to xiejianping, director of Shanghai General Chemical Research Institute, the competent departments need to establish China's commodity code and network management system standards as soon as possible. Specifically, whether to adopt the U.S.

EPC system or to establish d-npc system and Commercial Federation with independent intellectual property rights. After demonstration, he believes that it is fully feasible to establish a d-npc system with independent intellectual property rights in China

as the intellectual property rights of the EPC system are owned by the US EPC global center, as the world's largest manufacturing base, Chinese enterprises have to pay not only for labels, but also EPC membership fees and "IOT" fees. Tens of billions of dollars of fees will flow out of China every year. At present, the China Patent Office has approved independent intellectual property patents involving d-npc and the China Federation of Commerce

the application period of global electronic labels is coming.

Deloitte, a famous consulting company, said in its outlook for the telecommunications industry in 2005, "in 2005, electronic labels will eventually go out of the laboratory and enter the commercial field... By the end of this year, more than 10billion electronic labels will be sold and put into use."

last year, "electronic label" was a new word that few people except experts understood. The industry is also discussing the basic principles and technical standards of electronic label technology. In 2005, with the strong promotion of relevant government agencies, media and companies, electronic labels have gained high recognition as an emerging technology. Beijing, Shanghai and Shenzhen have also become the backbone of the electronic label market

as the headquarters of China's IT industry, in order to seize the earliest say in the new technology of electronic labels, Beijing's high-tech enterprises are speeding up. In March this year, Beijing shihuakai e-commerce company, together with China broadband and Japan NTT data company, organized an empirical experiment on the application of electronic label technology in China's circulation field, and launched an automobile anti-theft system product based on electronic label technology for the first time in China

globally, the promotion and application of electronic labels has become an important task for multinational companies. In 2004, Wal Mart, the world's number one retailer, announced that its top 100 global suppliers needed to attach electronic labels to container pallets. Multinational retail enterprises represented by metro and TASCO have also started a storm that has touched the supply chain of retail logistics since 2005. "In Metro logistics centers around the world, goods from global suppliers such as Nestle and Geely need to be labeled electronically." Industry insiders introduced that when thermoplastic resin is directly processed into products or processed into products after mixing ingredients, it is inevitable to produce waste products, defective products, leftovers, experimental materials, mixtures, etc

wangzhongming, President of the Research Institute of SASAC, believes that the reason why a small electronic tag can cause such great enthusiasm of multinational companies is mainly because it will condense the human and financial information of the manufacturer on a tiny chip with only 1/50. Whoever masters this standard will master the DNA of global business

there are still several hurdles left in the promotion and use of electronic labels

although electronic labels have begun to emerge in China, it is undeniable that demand and cost are still important factors restricting the application of electronic label technology

according to the industry, the application of electronic labels is a highly complex industrialization problem. Without scale, it is difficult to reduce costs, and it is difficult to popularize and cover the application industry. At present, the price of labels is about 25 to 30 cents, that is, about 2 yuan, while the unit cost of bar code labels is only 2 cents. For many industries with increasingly thin profits (such as retail industry), 2 yuan is already the total gross profit of many commodities, so RFID is difficult to promote. At present, the annual demand of RFID tags in the world is about 10million pieces, and only after the demand exceeds 5billion pieces, the price can be reduced to 2 cents (that is, 15 cents), which can be widely used in the retail industry. But from 10million to 5billion, it will not be a short process, especially for China

in addition to the cost problem, the application of electronic label technology is also facing the problem of lack of solutions. "Electronic tag itself is not a core technology, it is just a way of data collection. The key problem hindering its development is that at present, no domestic company can provide a perfect solution." Cui Jianguo, chairman of the board of directors of Yilei electronic label technology Co., Ltd., told me

in fact, the application of electronic labels involves an entire supply chain. There are not only equipment suppliers of electronic label products, but also solution providers and application providers in various industries. As early as a few years ago, it giants such as IBM, sap and Microsoft began to invest heavily in the development of electronic label technology and solutions. But in the domestic market, there are few enterprises that can really provide electronic label technology solutions

background: there is a strong demand for electronic labels in China

at present, electronic labels in China are mainly used in the field of logistics management, medical industry, tracking, management and monitoring of goods and dangerous goods, management of civil aviation luggage and parcels, mandatory inspection products, document anti-counterfeiting, non-stop charging of roads and bridges, electronic micro payment of tickets, etc. In addition, we are constantly developing new applications in various aspects such as vehicle anti-theft object tracking

in addition, electronic labels have become one of the key projects of the national gold card project. The student electronic ticket purchase project is developing, and electronic labels will also be used in the transformation of some cards and watches, with a total amount of more than 30million across the country. There is also a demand for hundreds of millions of electronic equipment and appliances. The annual issuance of various certificates and licenses in China is also more than 60million

at present, Shanghai has developed a domestic trade container transportation system based on electronic labels, and a management and logistics tracking system for special equipment and gas cylinders, which has also been applied in practice. The animal husbandry and veterinary system in Shanghai has opened up electronic tags for animal identification, and has also developed a model for anti-counterfeiting identification of electronic tags, so as to promote the application of electronic tags in logistics management

and anti-counterfeiting. Nanjing is also preparing to use RFID in the University Games. In addition, combined with safety supervision, there are also the management of important dangerous goods, special drugs, tracking management of important documents, etc. the application prospect of electronic labels is also extremely wide

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